If you have a business, or any means of a “professional hat” then,  in our opinion “Yes, you need a website”. You need a well designed, eye catching website that puts across the message that you and your company stand for (whatever that may be). You could say that we’re a little bias though, so we’re going to try and highlight a few reasons why we believe you need a website here.

01. Its where your customers are looking

At its core, if you were to take it at its most basic principals – its about presence, getting your name where your customer base would naturally look for what they want. A while ago, for example, if you were a new business you’d probably be pondering the same “do I, don’t I – should I, shan’t I” scenario, but with more relevance to the technology at the time – the telephone, rather than the internet.

There were a few methods by which the “new” technology of the telephone could be used to get word out about your services or make them more accessible to your customers, like calling potential customers, or making your services more convenient by accepting say, payment or orders over the phone. But probably more relevant to the scenario of getting word out about your products and services, business ads – I mean, it makes perfect sense, right? Potential customers were checking the Yellow Pages regularly to find the services that they were looking for. However, looking at more recent times, by 2011 around 59% of consumers would be looking to the internet to find local businesses each month.

Now, in 2019 – that number has risen to 97% – 97% of customers are looking to the internet to find businesses local to them that offer what they’re looking for. Wow.

50% of customers visit the store within a day of their local search.Source

02. You have control over information and branding

Word of mouth is great, it can work wonders, we all know that – but wouldn’t it be better if you could bring all of that lovely feedback into one place, or better yet, control the way that your business is presented to the public?

People saying that your business is great versus seeing actual feedback from real people surrounded by your brand can really hammer home that “we care what you think” vibe. Then again, if you were to have a dissatisfied customer, having a place where they could go to have their issues resolved quickly and officially is surely better than having bad word of mouth going around that you;

  1. Don’t hear from the horses mouth – or;
  2. Can do very little to resolve as its travelled down the grapevine and you don’t know who the customer is, what services they used, or what’s actually bothered them.

Having an official website on the internet for your business instantly gives you that presence so you don’t have to depend on others speaking for you, and you can get the brand over that you want your customers to see.

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. – Source

03. Websites are easy to keep up to date

If you’ve tried having a website before, years ago, then you might have some bad memories from the experience. Trying to load your website on slower internet connections was a nightmare. Even recently a statistic shown by Facebook indicates that as many as 40% of visitors abandon a site after three seconds of waiting. Making changes could become a day long process thanks to poorly thought out, or non-existent Content Management Systems, and getting your website to work reliably across different browsers could be a never ending task thanks to software like Flash. Because at that point – you were relying on your customers to have the necessary tools in order to actually look at your website in the first place.

Today though, that’s all changed. Yes, the statistic about people leaving slower websites from 2017 and still stands – who wants to wait for a website? We create websites tailored to you and your brand, but we keep your visitors in mind too – making sure that slow loading times aren’t something that you or your customers have to worry about, and our websites all come with a modern CMS as standard, giving you the option to make changes yourself if you wish, and if you’d like a little help, we’re here for that too.

04. I’ve got a social media page, isn’t that enough?

Many businesses may assume that because they’re on some social media platform that they don’t need a website. Take for instance, if your business is on a social network, you’ve got your page set up with your company logo and you’ve gotten some pretty good reviews and comments on there too. Great.

There are some issues with this strategy though – firstly, you’re now dependent on the social media platform you’ve chosen. Algorithms can change moving where you might appear in search results on that platform, as well as the rules. So what might work today, may not work tomorrow or in a months time. Having a website is different, it belongs to you, the content, the images, video and any information you collect – and as mentioned previously, the message you’re putting across is your own too.

You could also find yourself following your customers around from one platform to another – rather than them coming to find you, you suddenly find yourself a victim of a trend change, your customers aren’t using the platform you’re on as often as they once did, they’ve moved from Facebook or Instagram to Twitter, or Snapchat. But having a website means that no matter where your customers go, your website is a constant. You can place ads on those social platforms if you choose, but your goal is to get them to your website – you’re managing one location on the internet, rather than pages and profiles across half a dozen other platforms.

In summary

Websites are something that you lay down an initial cost for, but it continues to pay back in terms of brand continuity, continued official online presence and customers – new and existing. A website can tell your customers;

    • Who you are,
    • Where you are and how to talk to you,
    • What you can offer to them,
    • The feedback you’ve had from other customers about your products and services.

Considering the continued growth in the number of individuals getting connected to the internet, and the number of other business that are already on the internet, some of whom may be a competitor to your own business – it could cost you not to have a website.